Mass Hysteria Entertainment announces hiring of New Media pioneer Brent Friedman

For Immediate Release
October 14, 2009

Mass Hysteria Entertainment announces hiring of New Media pioneer Brent Friedman

Friedman's credits include "Mortal Kombat Annihilation", "Star Trek: Enterprise" and "Command & Conquer 3"

Hollywood, California (October 14, 2009) – Mass Hysteria Entertainment Company, Inc. (“MHYS” or the “Company”) (MHYS.PK) is pleased to announce the addition of Brent Friedman to the executive roster as Senior Vice-President of Technology. Following an extensive career in film, television and videogames, Mr. Friedman co-founded Electric Farm Entertainment three years ago. At EFE, Mr. Friedman created and produced the groundbreaking multi-platform series "Afterworld" and "Gemini Division," with two new series, "Woke Up Dead" and "Valemont" currently in release.

"As evidenced by his innovations at Electric Farm, Brent has a keen understanding of the unique relationship that's developing today between technology and content. Brent will be spearheading Mass Hysteria's efforts to bring its proprietary interactive experience into the theatrical arena," said Daniel Grodnik, Mass Hysteria's CEO.

"I'm excited to help Mass Hysteria re-invent the movie-going experience. I think it's going to be revolutionary," said Friedman. Mike Greenfield, Mass Hysteria's Senior Vice-President, was responsible for bringing Brett to the attention of the Company.

About Mass Hysteria Entertainment Company, Inc.
Incorporated in Nevada and headquartered in Hollywood, California the Company is an innovative motion picture studio that produces branded film content for the young adult market including theatrical, DVD, and television distribution managed by veteran motion picture producer Daniel Grodnik. Mass Hysteria's plan is to produce a slate of films that appeal specifically to the youth market. The company website is www.masshysteriafilms.com

Forward-Looking Safe Harbor Statement:
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov. All traffic statistics are recent averages.

For more information or media inquiries:
Popular Press Media Group (PPMG)
+1 (310) 860-7774 Tel
media@ppmg.info

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Latino Knights of Laughter comes to LA Live's Club Nokia September 27

For Immediate Release
September 14 , 2009

Latino Knights of Laughter comes to LA Live's Club Nokia September 27

Latin comedy star, Gene Pompa hosts night of laughter with America's freshest Latino talent.

Los Angeles, CA (09/14/09) - Latino Nights of Laughter is confirmed for LA Live's Club Nokia on Sunday, September 27, 2009 with performances at 7pm and 9:30pm.

Presented by Budlite, i24P and Club Nokia, Latino Knights of Laughter will be taped for future broadcast. Directed by Adam Mischler, LKOL is being produced by Dennis Kornegay of i24P with renowned Latino comedy star, Gene Pompa of 'Late Night' with Conan O'Brien, 'Late Late Show' and Comedy Central hosting and headlining.

"Our focus with this project," says Pompa "is to both bring attention to and provide a showcase for the next generation of Latino comedy talent. We are hoping this will be the first of many such events and are proud to have Cristela Alonzo, Felipe Esparza, Thai Rivera and Nick Guerra as part of this first show."

For more: http://www.latinoknightsoflaughter.com

On twitter: http://www.twitter.com/LatinoKnights

On facebook: http://www.facebook.com/event.php?eid=177383554464

For more:
Popular Press Media Group (PPMG)
(310) 860-7774 Tel
media@ppmg.info
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Mass Hysteria Entertainment Announces Hiring of Comic Genius Pat Proft as Sr. VP

For Immediate Release
Monday, August 24, 2009

Mass Hysteria Entertainment Announces Hiring of Comic Genius Pat Proft as Sr. VP

Credits include Scary Movie, Naked Gun, Hot Shots, Police Academy Franchises

Hollywood, CA (8/24/09) -- Mass Hysteria Entertainment, trading on the OTC Bulletin Board under the symbol (OTCBB: MHYS) is pleased to announce the hiring of award winning screenwriter, Pat Proft as Senior Vice President of Comedy.

One of the most successful comedy writers of the last three decades, Proft's films, Paramount's Naked Gun movies; Twentieth Century-Fox's Hot Shots 1 and Part Deux; Dimension Films' Scary Movie 3 & 4 and Warner Brother's Police Academy movies, have grossed over one billion dollars worldwide.

"Pat Proft was my first choice to helm the comedy division. He brings Mass Hysteria a solid foundation of success in filmed comedy and outstanding skills as an award winning comedic screenwriter" said Daniel Grodnik, CEO.

"When Dan presented the Mass Hysteria concept, I couldn't wait to get started," said Proft. "The films will have the physical humor we both love, along with off center situations and characters. Add to that to Mass Hysteria's proprietary content and this is going to be fun."

Mass Hysteria is in discussion with Proft for an original screenplay entitled, "Nob".

About Mass Hysteria Entertainment Company, Inc.
Incorporated in Nevada, headquartered in Hollywood, Mass Hysteria Entertainment is an innovative motion picture studio that produces branded motion picture content for young adult market including theatrical, internet, DVD, and television. http://www.masshysteriafilms.com

Forward-Looking Safe Harbor Statement:
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov. All traffic statistics are recent averages.

For more:
Popular Press Media Group (PPMG)
+1 (310) 860-7774
media@ppmg.info

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Mass Hysteria Entertainment Announces Launch, Commences Business Operations

For Immediate Release
Friday, August 21, 2009

Mass Hysteria Entertainment Announces Launch, Commences Business Operations

CEO Daniel Grodnik Appoints Veteran Talent Agent/ Manager Michael Greenfield to SR. VP.

Hollywood, CA (8/21/09) -- Mass Hysteria Entertainment Company, trading under the symbol (OTCBB: MHYS) is pleased to announce that it has officially commenced business operations in Hollywood, California. CEO Daniel Grodnik, a veteran motion picture and television producer, helms the company which aims to create theatrical comedies for young adults with an interactive component. Mass Hysteria also announced the hiring of Michael Greenfield, a veteran agent and manager of talent for over 40 years, whose primary role will encompass an oversight on casting and talent.

“Mass Hysteria has been a dream of mine for the past decade,” said Grodnik, “and with the underperforming star releases this summer, the timing has never been better to bring the concept to market. Today we embark on a journey to transform entertainment for theatre goers everywhere. Mass Hysteria is the next step in the evolution of film where the audience isn’t asked to sit quietly in the theatre as their parents and grandparents did before them. By design, it’s an experience that will engage the audience in an entertainment that is part film, part gaming, and part theatre. "

Grodnik further notes, “Many of my peers believe that 3D will change the business for the better. In the short term that may be true but technology is expected. I liken 3D to the advent of color television. Mass Hysteria’s priority content is the only thing I see on the horizon that can be truly transformative.” Mike Greenfield, Mass Hysteria's Sr. VP, agrees saying, "What we are creating with Mass Hysteria is a fully interactive space, it is beyond the simple movie viewer experience, it is a social adventure."

The first Mass Hysteria movie will hit the theatres September 2010, http://www.MassHysteriaFilms.com

About Mass Hysteria Entertainment Company, Inc.
Incorporated in Nevada and headquartered in Hollywood, California the Company is an innovative motion picture studio that produces branded film content for the young adult market including theatrical, DVD, and television distribution managed by veteran motion picture producer Daniel Grodnik. Mass Hysteria's plan is to produce a slate of films that appeal specifically to the youth market. The company website is www.masshysteriafilms.com

Forward-Looking Safe Harbor Statement:
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov. All traffic statistics are recent averages.

For more information and media inquiries, please contact:
Popular Press Media Group (PPMG)
+1 (310) 860-7774 T
media@ppmg.info

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For Immediate Release
August 18, 2009

Mass Hysteria Entertainment launches with Golden Globe nominee Daniel Grodnik as CEO

New business will focus on changing the "moviegoing" experience with wild comedies and fun at the theatre

Hollywood, California (08/18/09) – Mass Hysteria Entertainment Company, Inc. (“MHYS” or the “Company”) (OTCBB: MHYS), announced that it has effectuated a name change from Michael Lambert, Inc. in conjunction with its change in control and new business focus. Pursuant to the name change the Company’s symbol was changed to MHYS. In addition, the Company effectuated a three (3) for one (1) forward stock split of the Company's issued and outstanding common stock effective with a record date of June 23, 2009 and a payable date of August 5, 2009.

Pursuant to the change in control, Joseph Meuse resigned as President and sole member of the Board of Directors of the Company and Daniel Grodnik was appointed as the new President, CEO, CFO and Chairman of the Board of Directors of the Company. Mr. Grodnik has worked as a producer in the movie industry for almost thirty years. He served as the Chairman and CEO of publicly traded entertainment company, National Lampoon during its heyday; has just completed a romantic comedy entitled, “Overnight” and is currently in pre-production on two features films: “Carjacked” starring Ron Perlman and directed by Peter Medak and action “The Courier” directed by Russell Mulcahy.

“Today's young moviegoer is ready for something radical. Mass Hysteria movies will embody the shared experience we all expect at the multi-plex and combine it with a propriety interactive component," says Grodnik of the newly formed corporation, "Mass Hysteria is the next step in the evolution of the theatrical experience."

About Mass Hysteria Entertainment Company, Inc.
Incorporated in Nevada and headquartered in Hollywood, California the Company is an innovative motion picture studio that produces branded film content for the young adult market including theatrical, DVD, and television distribution managed by veteran motion picture producer Daniel Grodnik. Mass Hysteria's plan is to produce a slate of films that appeal specifically to the youth market. The company website is www.masshysteriafilms.com

Forward-Looking Safe Harbor Statement:
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov. All traffic statistics are recent averages.

For more information or media inquiries:
Popular Press Media Group (PPMG)
+1 (310) 860-7774 Tel
media@ppmg.info

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For Immediate Release
July 9, 2009

Strategic target hit in first ‘Atomic Dreams’ Strike

Mobile provides ultimate platform for “Atomic Dreams: The Lost Journal of J. Robert Oppenheimer” -- a cautionary tale for all nations

Hollywood, CA (07/09/09) – The rising swell of fear surrounding the imminent threat of atomic warfare has once again become commonplace in our daily news. Organizations such as Global Zero have partnered with the most significant politicians and celebrities of our current culture to draw attention to what dangers lie ahead, if left unchecked.

Inspired by this movement, three men, Jazan Wild (founder Carnival Comics, comic creator, writer, songwriter/musician), Jonathan Elias (co-creator, producer, composer & creator/composer of Global Zero’s "1000 Suns") and David Uslan (producer, co-founder COG1 Entertainment) combining extraordinary talents and values have created a seemingly innocuous comic book that shares a salient message with every Smart Phone user from North America, to Europe and soon Asia (including China): if we do not learn from our past mistakes, we are destined to make them again -- namely the atomic bomb.

On July 4, 2009, deliberately on American Independence Day, Carnival Comics, released one of the first-ever digitally-delivered comic books to the mobile world: “Atomic Dreams: The Lost Journal of J. Robert Oppenheimer.” The comic is first running on RIM Technology’s Blackberry and Google’s Android, and will be followed by both Apple’s iPhone and Nokia next week. “Atomic Dreams” will mark the third-ever comic to be delivered via Blackberry (the first two were also Carnival Comic properties) and the first-ever on the Nokia. Additionally, Carnival Comics has just been notified that “Atomic Dreams” will be the first-ever digitally-delivered comic book in China, a launch that is expected next month.

J. Robert Oppenheimer was a brilliant man and a father, yet he referred to himself as “the destroyer of worlds.” Did he know what he was creating when he set forth to develop the atomic bomb? Did he fully understand the scope of horror that he would unleash? “Atomic Dreams” filters through Oppenheimer’s inner torment and, in the most visual manner, appeals to today’s youth to take heed from the painful lessons of the past.

“People have taken notice,” says producer Uslan of Wild and Elias’ “Atomic Dreams” creation, “from Hollywood studios that are lobbying to make this comic book into a full length feature film, leading politicians on Capitol Hill, to e-mails from young adults across the nation. The immediate response is a powerful confirmation that we are not alone in wanting to save our world and future. Jazan Wild and Jonathan Elias are creating more than simply a story; they are stirring the cauldron of awareness.”

For more: http://www.AtomicDreams.org , http://www.CarnivalComics.com

Contact for Carnival Comics and Atomic Dreams:
1.310.860.7774 Tel
media@ppmg.info

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Greenhouse Studios Launch

ADVISORY/Tip Sheet

Greenhouse Studios Launch
In association with James Kaufman and American Voodoo Records

Meet Moni Boyce, Marquette Williams, Desi Green and Angelo Pullen, the four founders of Greenhouse Studios who have developed a state-of-the-art, fully integrated, 10,500 sq ft, post production facility in Burbank, CA. Greenhouse differentiates itself in the motion picture community by being not only a post production facility, but also an active producer, co-producer and investor in independent film - all while developing an integrated, digital delivery theatrical exhibition platform!

WHEN: Wednesday, June 10, 2009
Media Check-in: 5:00 PM
Celebrity Arrivals: 6:00 - 7:00PM

WHAT: You are invited to celebrate the launch of GREENHOUSE STUDIOS. The evening will include cocktails by VuQo, the world’s first coconut vodka, Haliya Wines, JPL The President Tequila, and hors d’oeuvres and a special performance by American Voodoo Recording Artists, Soul Satellite.

WHO: Join the Founders of Greenhouse Studios Moni Boyce, Marquette Williams, Desi Green and Angelo Pullen, Composer/Producer James Kaufman and Popular Press Media Group (PPMG), with media sponsor Signature LA Direct magazine, to celebrate the dynamic launch of the new home for independent and studio sound.

Invited Guests: Andy Weiss (producer & writer of Punk'd), Baron Davis (Los Angeles Clippers), Carl Franklin (director - One True Thing, One False Move, Devil in a Blue Dress), Chris Webber (retired NBA player), Danny Trejo (actor - Grindhouse, Sherry Baby, Spy Kids, Once Upon a Time In Mexico), Drew Carter (Oakland Raiders), Dominika Wolski (actor – jPod), Evan Ross (actor - ATL, Pride, Life Support (HBO), Life is Hot In Cracktown) - son of Diana Ross), ames Pickens Jr. (actor - Grey's Anatomy (TV)), Jon Cassar (director & producer on TV series "24"), Kate Gordon (producer Chuck Gordon's daughter), Max Ryan (actor – Death Race, League of Extraordinary Gentlemen, Dark Moon Rising), Michelle Borth (actress - Tell Me You Love Me (HBO), Wonderland, The Cleaner (TV)), Paul Walker (actor - The Fast and the Furious, Running Scared, Into the Blue, Joy Ride), Regina King (actress - Ray, Southland (TV), Miss Congeniality 2, Daddy Day care), Rob Weiss (producer & writer - Entourage (TV), American psycho, Punk'd), Shawn Michael Howard (actor - Next Day Air, The PJ's (TV)), Shon Tomlin (head of production for Fuel TV), Steven Harris (actor - The Practice (TV), Minority report, Diary of a Mad Black Woman), Vida Guerra (actress/ model - Dorm Daze 2), Wood Harris (actor - Remember the Titans, The Wire (HBO), Hendrix (TV), Southland ,Tales), Zack Ward (actor - Trade, Transformers, The Devil's Tomb, Alone in the Dark 2)

WHERE: Greenhouse Studios Private Patio, 4403 Magnolia Blvd, Burbank, CA 91505

CONTACT: Popular Press Media Group (PPMG)
Tel: 310.860.7774
Email:media@ppmg.info