Mass Hysteria Entertainment announces hiring of New Media pioneer Brent Friedman

For Immediate Release
October 14, 2009

Mass Hysteria Entertainment announces hiring of New Media pioneer Brent Friedman

Friedman's credits include "Mortal Kombat Annihilation", "Star Trek: Enterprise" and "Command & Conquer 3"

Hollywood, California (October 14, 2009) – Mass Hysteria Entertainment Company, Inc. (“MHYS” or the “Company”) (MHYS.PK) is pleased to announce the addition of Brent Friedman to the executive roster as Senior Vice-President of Technology. Following an extensive career in film, television and videogames, Mr. Friedman co-founded Electric Farm Entertainment three years ago. At EFE, Mr. Friedman created and produced the groundbreaking multi-platform series "Afterworld" and "Gemini Division," with two new series, "Woke Up Dead" and "Valemont" currently in release.

"As evidenced by his innovations at Electric Farm, Brent has a keen understanding of the unique relationship that's developing today between technology and content. Brent will be spearheading Mass Hysteria's efforts to bring its proprietary interactive experience into the theatrical arena," said Daniel Grodnik, Mass Hysteria's CEO.

"I'm excited to help Mass Hysteria re-invent the movie-going experience. I think it's going to be revolutionary," said Friedman. Mike Greenfield, Mass Hysteria's Senior Vice-President, was responsible for bringing Brett to the attention of the Company.

About Mass Hysteria Entertainment Company, Inc.
Incorporated in Nevada and headquartered in Hollywood, California the Company is an innovative motion picture studio that produces branded film content for the young adult market including theatrical, DVD, and television distribution managed by veteran motion picture producer Daniel Grodnik. Mass Hysteria's plan is to produce a slate of films that appeal specifically to the youth market. The company website is www.masshysteriafilms.com

Forward-Looking Safe Harbor Statement:
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov. All traffic statistics are recent averages.

For more information or media inquiries:
Popular Press Media Group (PPMG)
+1 (310) 860-7774 Tel
media@ppmg.info

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Mass Hysteria Entertainment Announces Launch, Commences Business Operations

For Immediate Release
Friday, August 21, 2009

Mass Hysteria Entertainment Announces Launch, Commences Business Operations

CEO Daniel Grodnik Appoints Veteran Talent Agent/ Manager Michael Greenfield to SR. VP.

Hollywood, CA (8/21/09) -- Mass Hysteria Entertainment Company, trading under the symbol (OTCBB: MHYS) is pleased to announce that it has officially commenced business operations in Hollywood, California. CEO Daniel Grodnik, a veteran motion picture and television producer, helms the company which aims to create theatrical comedies for young adults with an interactive component. Mass Hysteria also announced the hiring of Michael Greenfield, a veteran agent and manager of talent for over 40 years, whose primary role will encompass an oversight on casting and talent.

“Mass Hysteria has been a dream of mine for the past decade,” said Grodnik, “and with the underperforming star releases this summer, the timing has never been better to bring the concept to market. Today we embark on a journey to transform entertainment for theatre goers everywhere. Mass Hysteria is the next step in the evolution of film where the audience isn’t asked to sit quietly in the theatre as their parents and grandparents did before them. By design, it’s an experience that will engage the audience in an entertainment that is part film, part gaming, and part theatre. "

Grodnik further notes, “Many of my peers believe that 3D will change the business for the better. In the short term that may be true but technology is expected. I liken 3D to the advent of color television. Mass Hysteria’s priority content is the only thing I see on the horizon that can be truly transformative.” Mike Greenfield, Mass Hysteria's Sr. VP, agrees saying, "What we are creating with Mass Hysteria is a fully interactive space, it is beyond the simple movie viewer experience, it is a social adventure."

The first Mass Hysteria movie will hit the theatres September 2010, http://www.MassHysteriaFilms.com

About Mass Hysteria Entertainment Company, Inc.
Incorporated in Nevada and headquartered in Hollywood, California the Company is an innovative motion picture studio that produces branded film content for the young adult market including theatrical, DVD, and television distribution managed by veteran motion picture producer Daniel Grodnik. Mass Hysteria's plan is to produce a slate of films that appeal specifically to the youth market. The company website is www.masshysteriafilms.com

Forward-Looking Safe Harbor Statement:
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov. All traffic statistics are recent averages.

For more information and media inquiries, please contact:
Popular Press Media Group (PPMG)
+1 (310) 860-7774 T
media@ppmg.info

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For Immediate Release
August 18, 2009

Mass Hysteria Entertainment launches with Golden Globe nominee Daniel Grodnik as CEO

New business will focus on changing the "moviegoing" experience with wild comedies and fun at the theatre

Hollywood, California (08/18/09) – Mass Hysteria Entertainment Company, Inc. (“MHYS” or the “Company”) (OTCBB: MHYS), announced that it has effectuated a name change from Michael Lambert, Inc. in conjunction with its change in control and new business focus. Pursuant to the name change the Company’s symbol was changed to MHYS. In addition, the Company effectuated a three (3) for one (1) forward stock split of the Company's issued and outstanding common stock effective with a record date of June 23, 2009 and a payable date of August 5, 2009.

Pursuant to the change in control, Joseph Meuse resigned as President and sole member of the Board of Directors of the Company and Daniel Grodnik was appointed as the new President, CEO, CFO and Chairman of the Board of Directors of the Company. Mr. Grodnik has worked as a producer in the movie industry for almost thirty years. He served as the Chairman and CEO of publicly traded entertainment company, National Lampoon during its heyday; has just completed a romantic comedy entitled, “Overnight” and is currently in pre-production on two features films: “Carjacked” starring Ron Perlman and directed by Peter Medak and action “The Courier” directed by Russell Mulcahy.

“Today's young moviegoer is ready for something radical. Mass Hysteria movies will embody the shared experience we all expect at the multi-plex and combine it with a propriety interactive component," says Grodnik of the newly formed corporation, "Mass Hysteria is the next step in the evolution of the theatrical experience."

About Mass Hysteria Entertainment Company, Inc.
Incorporated in Nevada and headquartered in Hollywood, California the Company is an innovative motion picture studio that produces branded film content for the young adult market including theatrical, DVD, and television distribution managed by veteran motion picture producer Daniel Grodnik. Mass Hysteria's plan is to produce a slate of films that appeal specifically to the youth market. The company website is www.masshysteriafilms.com

Forward-Looking Safe Harbor Statement:
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov. All traffic statistics are recent averages.

For more information or media inquiries:
Popular Press Media Group (PPMG)
+1 (310) 860-7774 Tel
media@ppmg.info

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