Tuesday, August 18, 2009

For Immediate Release
August 18, 2009

Mass Hysteria Entertainment launches with Golden Globe nominee Daniel Grodnik as CEO

New business will focus on changing the "moviegoing" experience with wild comedies and fun at the theatre

Hollywood, California (08/18/09) – Mass Hysteria Entertainment Company, Inc. (“MHYS” or the “Company”) (OTCBB: MHYS), announced that it has effectuated a name change from Michael Lambert, Inc. in conjunction with its change in control and new business focus. Pursuant to the name change the Company’s symbol was changed to MHYS. In addition, the Company effectuated a three (3) for one (1) forward stock split of the Company's issued and outstanding common stock effective with a record date of June 23, 2009 and a payable date of August 5, 2009.

Pursuant to the change in control, Joseph Meuse resigned as President and sole member of the Board of Directors of the Company and Daniel Grodnik was appointed as the new President, CEO, CFO and Chairman of the Board of Directors of the Company. Mr. Grodnik has worked as a producer in the movie industry for almost thirty years. He served as the Chairman and CEO of publicly traded entertainment company, National Lampoon during its heyday; has just completed a romantic comedy entitled, “Overnight” and is currently in pre-production on two features films: “Carjacked” starring Ron Perlman and directed by Peter Medak and action “The Courier” directed by Russell Mulcahy.

“Today's young moviegoer is ready for something radical. Mass Hysteria movies will embody the shared experience we all expect at the multi-plex and combine it with a propriety interactive component," says Grodnik of the newly formed corporation, "Mass Hysteria is the next step in the evolution of the theatrical experience."

About Mass Hysteria Entertainment Company, Inc.
Incorporated in Nevada and headquartered in Hollywood, California the Company is an innovative motion picture studio that produces branded film content for the young adult market including theatrical, DVD, and television distribution managed by veteran motion picture producer Daniel Grodnik. Mass Hysteria's plan is to produce a slate of films that appeal specifically to the youth market. The company website is www.masshysteriafilms.com

Forward-Looking Safe Harbor Statement:
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov. All traffic statistics are recent averages.

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