Now On the Reading Stand:Connected: The Surprising Power of Our Social Networks

I have about 100 pages left to read, and even so, this network science book is already declared another winner.

Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives by Nicholas A. Christakis and James H. Fowler

Your colleague's husband's sister can make you fat, even if you don't know her. A happy neighbor has more impact on your happiness than a happy spouse. These startling revelations of how much we truly influence one another are revealed in the studies of Drs. Christakis and
Fowler, which have repeatedly made front-page news nationwide.

In Connected, the authors explain why emotions are contagious, how health behaviors spread, why the rich get richer, even how we find and choose our partners. Intriguing and entertaining, Connected overturns the notion of the individual and provides a revolutionary paradigm-that social networks influence our ideas, emotions, health, relationships, behavior, politics, and much more. It will change the way we think about every aspect of our lives.

From Publishers Weekly
Harvard professor and health care policy specialist Christakis (Death Foretold: Prophecy and Prognosis in Medical Care) became interested in social connectivity when observing that the mortality rate of spouses spike after a partner passes away. Christakis sought out a collaboration with Fowler, a health systems and political scientist, and together they compare topology (the hows of a given structure) across different social networks to better explain how participation and positioning enhances the effectiveness of an individual, and why the "whole" of a network is "greater than the sum of its parts." Five basic rules describe the relationship between individuals and their networks-including mutual adaptation, the influence of friends and friends' friends, the network's "life of its own"-but the results do more than promote the good of the group: they also spread contagions; create "epidemics" of obesity, smoking and substance abuse; disseminate fads and markets; alter voting patterns; and more. A thorough but popular take on a complex phenomenon, this volume offers an entertaining guide to the mechanics and importance of human networking. 13 b/w illustrations, 8-page color insert.
Reviews

"Christakis and Fowler have written the book on the exciting new science of social networks. With passion and precision, these two internationally renowned scientists expose the invisible webs that connect each of us to the other, and in so doing cast our lives here together in an astonishing new light. We think we are individuals who control our own fates, but as Christakis and Fowler demonstrate, we are merely cells in the nervous system of a much greater beast. If someone you barely know reads Connected, it could change your life forever. How? Read it yourself and find out."-- "The book has all sorts of interesting information about how our friends influence our lives, for better and for worse." -- (Daniel Gilbert, bestselling author of Stumbling on Happiness )

"[In a category of] works of brilliant originality that can stimulate and enlighten and can sometimes even change the way we understand the world." (The New York Times )

"Groundbreaking...." (Kirkus )

"An entertaining guide to the mechanics and importance of human networking." (Publishers Weekly )

"Engaging and insightful...sure-to-be a blockbuster...Connected succeeds in connecting with its audience." (SeedMagazine.com )

"Illuminating...The authors excel at drawing out the devil in the detail. [Connected] has profound implications." (New Scientist )

"Intriguing." (SmartMoney.com )

"Connected explores the startling intricacies of social networks." (O, The Oprah Magazine )

"The book has all sorts of interesting information about how our friends influence our lives, for better and for worse." (MarieClaire.com )

"Connected argues convincingly that it's not enough to understand how individuals behave. The book details examples of how individual behaviors affect other members of a social network."-ScienceNews.com

"This wonderful book by Christakis and Fowler could well be one of the most important works of the decade. In a clear and engaging way, the authors apply their creative and provocative findings on social networks to understanding not only our social relationships but also the forces that shape our world. Full of fascinating stories and examples, this book is essential in understanding our very nature. A must read." (Ed Diener, Joseph Smiley Distinguished Professor of Psychology University of Illinois and author of Happiness )

"Fascinating... the dozens of interconnected stories of research findings by Chriastkis and Fowler and others leave me eager to learn about the next wave of research in this area." (Andrew Gelman, author of Red State, Blue State )

"What makes us human -- for good and bad -- is our social nature. Nowhere is this complex, wonderful, and sometimes dark part of us more clearly revealed than in Connected. In a social world exploding with new ways to interact, Connected is a user's guide for ourselves in the 21st century." (Dan Ariely, James B. Duke Professor of Behavioral Economics and author of Predictably Irrational )

"A God's-eye view of social relationships that may make you dizzy. Every business leader, teacher, and parent should see their life from this vantage." (Chip Heath, author Made to Stick: Why Some Ideas Survive and Others Die )

"An old adage tells us, 'You can't chose your family.' After reading Connected, you will find that you can't choose many things in your life. Others choose them for you! Christakis and Fowler take a fresh look at an old idea: that who we know matters. Connected is a lively, well-written account of social networks and their power to shape our lives. Complicated ideas become easy to understand and the mysteries of science unfold in front of your eyes. The world becomes smaller and more meaningful after reading this engaging book." (Sudhir Venkatesh, author of Gang Leader for a Day )

"From health and happiness to fads and financial markets, Christakis and Fowler take us on a dazzling tour of the world of social networks. And in showing how these networks matter in our individual lives, the authors also make the deeper point that "network thinking" is the key to understanding how all our lives fit together."- Duncan Watts, author of Six Degrees

Robert Frank: Does Quantitative Easing Mainly Help the Rich?

by Robert Frank | CNBC – Fri, Sep 14, 2012

Last month, the Bank of England issued a report that must have made Fed chairman Ben Bernanke squirm.



U.S. Federal Reserve Chairman Ben Bernanke



It said that the Bank of England's policies of quantitative easing -- similar to the Fed's -- had benefited mainly the wealthy.

Specifically, it said that its QE program had boosted the value of stocks and bonds by 26 percent, or about $970 billion. It said that about 40 percent of those gains went to the richest 5 percent of British households.


Many said the BOE's easing added to social anger and unrest. Dhaval Joshi, of BCA Research wrote that "QE cash ends up overwhelmingly in profits, thereby exacerbating already extreme income inequality and the consequent social tensions that arise from it."

The BOE countered that the benefits of easing may have trickled down, and that "without the Bank's asset purchases, most people in the U. K. would have been worse off."

Still, the paper is instructive for the United States. The latest round of QE announced by Bernanke yesterday has sparked growing controversy about how Fed policy has mainly helped the wealthiest Americans.

(Read more: The One Percent Gives Up Ground ... to the Five Percent)

Economist Anthony Randazzo of the Reason Foundation wrote that QE "is fundamentally a regressive redistribution program that has been boosting wealth for those already engaged in the financial sector or those who already own homes, but passing little along to the rest of the economy. It is a primary driver of income inequality."

Donald Trump - not usually one for distributional analyses of monetary policy - said on CNBC yesterday that "People like me will benefit from this."


The reason is simple. QE drives up the prices of assets, especially financial assets. And most of the financial assets in America are owed by the wealthiest 5 percent of Americans.

According to Fed data, the top 5 percent own 60 percent of the nation's individually held financial assets. They own 82 percent of the individually held stocks and more than 90 percent of the individually held bonds.

By helping to reinflate the stock market in 2009 and 2010, the Fed created a two-speed recovery. The wealthy quickly recovered much of their wealth as stocks doubled in value. But the rest of the country, which depends on houses and jobs for their wealth, remained stuck in recession.

Put another way, most Americans have most of their wealth tied up in their houses (about 50 percent for most). For the top 5 percent, homes account for only 10 percent of wealth, while financial assets account for between one third and 40 percent.

By boosting the value of financial assets, Fed has helped the economy of Richistan but not the broader United States.

Bernanke is obviously aware of this criticism, which is why the latest round of easing is focused on mortgages. But here too, there is a divide between the rich and the rest. Despite lowered rates, banks remain strict on lending, restricting access to credit for most Americans. The wealthy and the asset-rich, however, will now enjoy even lower rates on their credit.

(Read more: The Ultra Rich Are Ready to Return to Stocks)

In other words, while Mark Zuckerberg can get a 1.05 percent mortgage, most American's can't.

Of course, low interest rates also penalize savers, and the wealthy as a group have the largest savings pool in America. If you ask the wealthy today what their biggest investment challenge is, it's finding low-risk yield when CDs and Treasuries pay next to nothing.

But that hardly undoes the advantages of easing. According to Spectrem Group, the wealthy have only about 13 percent of their investible assets in cash, and the rest (more than 85 percent) in stocks, bonds, alternative investments and mutual funds - all of which have benefited from easing.

I'm not taking a position on whether the Fed should ease or not. The benefits for the broader economy may indeed outweigh the costs. And no one else in Washington seems to be doing much in the way of policy to help the unemployed these days.

The question, though, is whether putting more profits into the hands of the top 5 percent will really generate jobs for the rest of America. So far, the evidence is not promising.

In the News: Federal lifeline programs have helped keep millions out of poverty, U.S. Census data shows.

New York (CNNMoney)
September 13, 2012

Social Security payments lifted 21.4 million people -- including 14.5 million senior citizens -- over the poverty line in 2011, while unemployment benefits prevented 2.3 million Americans from falling into poverty.

The Census Bureau doesn't take into account non-cash benefits, such as food stamps and the Earned Income Tax Credit, when it measures income. But it calculates how these programs would have helped keep poverty in check.

There were some 46.2 million people below the poverty line in 2011.

Food stamps would have lifted 3.9 million people -- 1.7 million of them children -- out of poverty had that aid been counted as income. And the Earned Income Tax Credit, a refundable federal credit for low- to moderate-income working Americans, would have kept 5.7 million people, including 3.1 million children, above the poverty line.

Related: Getting off government assistance

Government assistance programs have come under attack as the federal deficit swells and state budgets remain squeezed in the aftermath of the Great Recession. However, they are vital to helping the poor survive, experts said.

That's why poverty advocates are particularly concerned about potential changes to the safety net. Unemployment benefits have already been scaled back and could be cut further if Congress does not extend the deadline to file for federal benefits beyond year's end.

In 2010, unemployment benefits kept 3.2 million people out of poverty. That number was lower last year because some people got jobs. But others ran out of benefits, experts said.

Experts on both sides of the ideological aisle say the Census statistics don't accurately reflect poverty in America because it overlooks non-cash public aid such as food stamps. The Census Bureau has tried to address this issue by creating an alternative measure of poverty that takes this aid into account. But it also factors in expenses, such as medical costs, child care and income taxes.

Under this system, which debuted last November, the national poverty rate stood at 16%. Census will update this figure later this fall.

Related: Visiting the poorest of the poor

Many government assistance programs are running at or near record enrollments. The number of people receiving food stamps hit an all-time high of 46.7 million in June.

Republicans are intent on curtailing certain programs to address the nation's debt problem. Paul Ryan, the GOP vice presidential candidate, has said he would turn Medicaid and food stamps into block grants and let the states manage them. Advocates for the poor fear that this would greatly limit funding for these programs.

Other lifeline initiatives, such as housing subsidies and heating assistance, could be slashed if Congress doesn't find a way to avoid sequestration, a series of automatic federal spending cuts that begin next year.

"Efforts to reduce poverty need not conflict with efforts to reduce budget deficits," said Robert Greenstein, president of the left-leaning Center on Budget and Policy Priorities.

Jacob S. Hacker "The Great Risk Shift" Q&A

One of the best recent American economics books I've read from my obsessive book reading list is Jacob S. Hacker's 2006 (now revised) The Great Risk Shift.

Q&A with Jacob S. Hacker from his website:

http://www.greatriskshift.com/index.html

Q: What do you mean when you say there’s been a “Great Risk Shift” from broad shoulders of government onto the fragile backs of American families?

A: For decades, Americans grew both steadily richer and steadily more secure. They received health and retirement benefits and stable jobs from employers. Social Security, Medicare, and other public programs stepped in when employers would or could not. But over the last generation, this public-private framework of security has unraveled, leaving Americans newly exposed to the harshest risks of our turbulent economy: losing a good job, losing health care, losing retirement savings, losing a home—in short, losing a stable financial footing. Increasingly, Americans find themselves on a financial tightrope, without a safety net if they slip. Bankruptcy rates are skyrocketing, and more people don’t have health insurance or secure retirement benefits. Meanwhile, family incomes fluctuate up and down three times as violently today as they did in the early 1970s. At bottom, what my research shows is simple and frightening: Families are now facing up and down swings that rival the most volatile stocks.

Q: But Americans are doing better than ever, right? As with the stock market, isn’t risk just the flipside of higher economic returns?

A: Wrong. It would be one thing if economically volatile families were making out like bandits. But except for the richest of the rich, they’re not. And even if they were, the Great Risk Shift would completely undermine the gains. That’s because insecurity robs Americans of satisfaction and confidence. Social psychologists have a name for this phenomenon: “loss aversion,” which means simply that people feel greater pain when something is taken away than they feel pleasure when they receive something of comparable worth. Consider that Americans prefer, by a two-to-one margin, the security of knowing that their present income is protected over the opportunity to make more money. Or that among relatively rich nations, the best predictor of a country’s level of happiness (as measured by polls) is economic security, not the level of income itself. Of course, Americans want—and deserve—both security and opportunity. But without basic financial security, even a relatively strong economy will produce anxiety and fear, rather than optimism and hope, and that’s what we are seeing today.

Q: But some Americans are doing better, right? Isn’t insecurity just a problem of people without a good education or who aren’t married or who make bad personal choices?

A: Wrong again. This might have been true in the past, but the insecurities that were once limited to the working poor have increasingly crept into the lives of middle-class—and even upper-middle-class—Americans. Remember that statistic about family income instability being three times higher than it was in the early 1970s? Well, that’s as true for college-educated workers as it is for those who never finished high school. Yes, you are more secure if you have a good education; but you’re still facing rapidly rising insecurity. Meanwhile, the group most likely to file for bankruptcy today is married couples with kids. What makes the Great Risk Shift so powerful is that it has reached into the lives of almost every American: old and young, economically well off and economically struggling. And that’s why it’s an issue that could transform American politics from top to bottom.

Q: “Jobs, Families, Health Care, Retirement” – That’s a long list. Aren’t the problems different in each of these areas?

A: Not at root: They all concern risk, a word we use a lot but the meaning of which we don’t always consider. We face risk whenever there’s a chance of multiple things occurring—good or bad. Risk gives us opportunities, but it also poses threats. And today, the threats facing our family finances are at the red level. The risks that come from our jobs, our families, our health care, and our retirement are every bit as dangerous to our financial health as medical and safety risks are to our personal health. But often these risks aren’t as easy for people to think about. That’s why I wrote this book—to show what the real risks are and how they’re all deeply interrelated. When we lose our job, for example, our health care, retirement savings, and family finances are all at risk, too. When we get sick or our child gets sick, everything else can come crumbling down—unless there’s a safety net.

Q: You speak of a safety net. But don’t we have to accept that it’s up to us to deal with these new economic insecurities on our own?

A: Yes, government and companies have pulled back—that’s the whole point of my book. But there is a real alternative to the vision that’s being held up today as the one true path forward. That vision, often called the “ownership society”, says that people should simply save and invest on their own through IRAs, Health Savings Accounts, private Social Security accounts, and the like. These accounts are costly, and they give the most to people who need protection from risk the least. But worst of all, they wouldn’t provide real security. So instead, we need to place Americans’ security on a stronger foundation—the idea of providing security to expand opportunity. In this vision, people who work hard and do right by their families would be given the means to protect themselves against the most severe economic risks they face, precisely so they have the confidence to reach for and achieve the American Dream.

Q: What can Americans do to reduce their own exposure to economic risk?

A: I argue for a three-step response: Get Wise, Get Mad, and Get Even. Getting wise means figuring out what the risks one faces are and preparing  for them. Getting mad means recognizing that the Great Risk Shift isn’t inevitable; it’s a result of a failure of vision and leadership at the highest levels of our society. And getting even means rebalancing our off-kilter public priorities to achieve vital goals that are within our reach: health security for all, a stable system of private pensions, and a safety net to catch us when we slip from the ladder of economic opportunity. The Great Risk Shift isn’t someone else’s problem; it’s our problem, and it’s ours to fix.

My Obsessive Reading

I have an "indexing gene." I love checklists and reference data. I used to catalogue the creative credits for my favorite comic books, in pencil, on 3" x 5" index cards, during the Anchorage Fur Rendezvous dogsled races televised in the mid-seventies. I thought it was fun. Like most collectors, I would also make ultra-detailed "want lists" of missing, desired issues, and reading lists of favorite authors.

For a time in the nineties, I joined legendary comic fan Jerry Bails' indexing apa (amateur press association), apa-i. I 've contributed to the online Grand Comic Book Database., Askart, and other databases -- the ultimate versions of my old catalog card system.

These days, when I finish a nonfiction book, I write down the title and author(s) in a notebook. Sometimes I forget, but usually I record the books soon after reading. In true OCD fashion, I have to actually finish a book in order to record it. Partially finished books don't count. Believe it or not, just seeing the title/author information again helps me recall much of what I've read.

I originally read popular science and math books for the nonfiction genre, but after the 2008 financial crisis meltdown, I realized I knew nothing of business, and went on a business, economics, and investing book jag. Then in 2010, I shifted gears again to the current trend of mainly psychology and neuroscience reads. The "Behavioral Economics" business books made a nice bridge to these psychology books. I think my "psychology phase" is winding down now. What's next? Probably learning theory.

For "extra credit," I have typed out my list of my obsessesive fact-based reading conquests. You might enjoy reading a few of them yourself, so I have roughly categorized them. Frankly, after typing out this list, I'm a bit blown away at how much material I've consumed so far, and this doesn't even count all the comics, art books, magazines, and crime novels. I'm sure I've also missed a few books that I forgot to record. Here's the list, alphabetized by author.

Biography/Memoir/Military/Pop Culture

The Wire: Truth Be Told - Rafael Alvarez and David Simon

Band of Brothers: E Company, 506th Regiment, 101st Airborne from Normandy to Hitler's Eagle's Nest - Stephen E. Ambrose

Citizen Soldiers: The U. S. Army from the Normandy Beaches to the Bulge to the Surrender of Germany - Stephen E. Ambrose 

D Day: June 6, 1944: The Climactic Battle of World War II - Stephen E. Ambrose

The Wild Blue: The Men and Boys Who Flew the B-24s Over Germany 1944-45 - Stephen E. Ambrose

Howard Hughes: His Life and Madness - Donald L. Barlett and James B. Steele

Under Cover: An Illustrated History of American Mass-Market Paperback - Thomas L. Bonn ; Foreword by John Tebbel

Possible Side Effects - Augusten Burroughs

Running with Scissors: A Memoir - Augusten Burroughs

The Path to Power (The Years of Lyndon Johnson, Volume 1) - Robert A. Caro

Means of Ascent (The Years of Lyndon Johnson) - Robert A. Caro

The Power Broker: Robert Moses and the Fall of New York - Robert A. Caro

From Birdland to Broadway: Scenes from a Jazz Life - Bill Crow

Marine! The Life of Chesty Puller - Burke Davis

Miles: The Autobiography - Miles Davis and Quincy Troupe

Django Reinhardt - Charles Delaunay

I Feel Bad About My Neck - Nora Ephron
Rod Serling: The Dreams and Nightmares of Life in the Twilight Zone/a Biography - Joel Engel

Grant Green: Rediscovering the Forgotten Genius of Jazz Guitar - Sharony Andrews Green  

Searching for Robert Johnson: The Life and Legend of the "King of the Delta Blues Singers" - Peter Guralnick

Summer of '49 - David Halberstam

The Fifties - David Halberstam  

Howard Hughes: The Secret Life - Charles Higham

The Know-It-All: One Man's Humble Quest to Become the Smartest Person in the World - A. J. Jacobs

Kind of Blue: The Making of the Miles Davis Masterpiece - Ashley Kahn

Too Marvelous for Words: The Life and Genius of Art Tatum - James Lester

Options: The Secret Life of Steve Jobs - A Parody by Fake Steve Jobs (Daniel Lyons)

The Terrible Hours: The Greatest Submarine Rescue in History - Peter Maas 

Underboss: Sammy the Bull Gravano's Story of Life in the Mafia - Peter Maas

Stan Getz: A Life in Jazz - Donald L. Maggin

Goodbye, Darkness: A Memoir of the Pacific War - William Manchester

Jim Thompson: Sleep with the Devil - Michael J. McCauley

Positively Fifth Street: Murderers, Cheetahs, and Binion's World Series of Poker - James McManus

Cornell Woolrich: First You Dream, Then You Die - Francis M. Nevins

Hardboiled America: Lurid Years of Paperbacks - Geoffrey O'Brien

Deep Blues: A Musical and Cultural History of the Mississippi Delta - Robert Palmer

Dance of the Infidels: A Portrait of Bud Powell - Francis Paudras 

Straight Life: The Story of Art Pepper - Art Pepper and Laurie Pepper

Bill Evans: How My Heart Sings - Peter Pettinger

Goodfellas - Nicholas Pileggi  

Savage Art: A Biography of Jim Thompson - Robert Polito

Fortunate Son: The Healing of a Vietnam Vet - Lewis B. Puller Jr.

Jelly's Blues: The Life, Music, and Redemption of Jelly Roll Morton - Howard Reich and William M. Gaines

The Making of the Atomic Bomb - Richard Rhodes 

A Bridge Too Far: The Classic History of the Greatest Battle of World War II - Cornelius Ryan 

The Longest Day: The Classic Epic of D-Day - Cornelius Ryan

Serling: The Rise and Twilight of Television's Last Angry Man - Gordon F. Sander

In God We Trust: All Others Pay Cash - Jean Shepherd

Wanda Hickey's Night of Golden Memories: And Other Disasters - Jean Shepherd    

Blind Man's Bluff: The Untold Story of American Submarine Espionage - Sherry Sontag and Christopher Drew

Between Covers: The Rise and Transformation of Book Publishing in America - John William Tebbel   

Off the Wall (David Berkowitz) - Charles Willeford

Something About a Soldier - Charles Willeford

Business/Economics/Finance/ Investment

The Long Tail: Why the Future of Business is Selling Less of More - Chris Anderson

Predictably Irrational: The Hidden Forces That Shape Our Decisions - Dan Ariely

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home - Dan Ariely

Corporate Cults: The Insidious Lure of the All-Consuming Organization - Dave Arnott

Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart - Ian Ayres

The Numerati - Stephen Baker

The Secret History of the South Sea Bubble: The World's First Great Financial Scandal - Malcolm Balen

The Cartoon Introduction to Economics: Volume One: Microeconomics - Yoram Bauman and Grady Klein 

Why Smart People Make Big Money Mistakes and How to Correct Them: Lessons from the Life-Changing Science of Behavioral Economics - Gary Belsky and Thomas Gilovich

Against the Gods: The Remarkable Story of Risk - Peter L. Bernstein

Capital Ideas: The Improbable Origins of Modern Wall Street - Peter L. Bernstein 

The Four Pillars of Investing: Lessons for Building a Winning Portfolio - William Bernstein

The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk - William J. Bernstein

The Investor's Manifesto: Preparing for Prosperity, Armageddon, and Everything in Between - William J. Bernstein

A Demon of Our Own Design: Markets, Hedge Funds, and the Perils of Financial Innovation - Richard M. Bookstaber

The Poker Face of Wall Street - Aaron Brown

Frozen Desire: Meaning of Money - James Buchan

Mean Genes: From Sex to Money to Food Taming Our Primal Instincts - Terry Burnham and Jay Phelan

Mean Markets and Lizard Brains: How to Profit from the New Science of Irrationality - Terry Burnham

The Whiz Kids: The Founding Fathers of American Business and the Legacy They Left Us - John A. Byrne

How Markets Fail: The Logic of Economic Calamities - John Cassidy

25 Myths You've Got to Avoid If You Want to Manage Your Money Right: The New Rules for Financial Success - Jonathan Clements

You've Lost It, Now What? How to Beat the Bear Market and Still Retire on Time - Jonathan Clements

The Perfect Store: Inside eBay - Adam Cohen

Extreme Money: Masters of the Universe and the Cult of Risk - Satyajit Das

Inventing Money: The Story of Long-Term Capital Management and the Legends Behind It - Nicholas Dunbar   

The Lazy Person's Guide to Investing: A Book for Procrastinators, the Financially Challenged, and Everyone Who Worries About Dealing with Their Money - Paul B. Farrell

The Ascent of Money: A Financial History of the World - Niall Ferguson

The Myth of the Rational Market: A History of Risk, Reward, and Delusion on Wall Street - Justin Fox

One Market Under God: Extreme Capitalism, Market Populism, and the End of Economic Democracy - Thomas Frank

Money: Whence It Came, Where It Went - John Kenneth Galbraith

The Age of Uncertainty - John Kenneth Galbraith

The Great Mutual Fund Trap: An Investment Recovery Plan - Gregory Baer and Gary Gensler

The Great Risk Shift: The New Economic Insecurity and the Decline of the American Dream - Jacob S. Hacker

The Reckoning - David Halberstam  

Rivethead: Tales from the Assembly Line - Ben Hamper

The Undercover Economist - Tim Harford

The Worldly Philosophers: The Lives, Times and Ideas of the Great Economic Thinkers - Robert L. Heilbroner

The One Best Way: Frederick Winslow Taylor and the Enigma of Efficiency - Robert Kanigel

Code Name Ginger: The Story Behind Segway and Dean Kamen's Quest to Invent a New World - Steve Kemper

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything - Steven D. Levitt and Stephen J. Dubner

SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance - Steven D. Levitt and Stephen J. Dubner

Liar's Poker - Michael Lewis

Moneyball - Michael Lewis

The Big Short: Inside the Doomsday Machine - Michael Lewis

The Blind Side - Michael Lewis

Origins of the Crash: The Great Bubble and Its Undoing - Roger Lowenstein

When Genius Failed: The Rise and Fall of Long-Term Capital Management - Roger Lowenstein

Bull: A History of the Boom and Bust, 1982-2004 - Maggie Mahar

No One Would Listen: A True Financial Thriller - Harry Markopolos

More Than You Know: Finding Financial Wisdom in Unconventional Places - Michael J. Mauboussin 

The Trillion Dollar Meltdown: Easy Money, High Rollers, and the Great Credit Crash - Charles R. Morris

Die Broke: A Radical Four-Part Financial Plan - Stephen Pollan and Mark Levine

The Quants: How a New Breed of Math Whizzes Conquered Wall Street and Nearly Destroyed It - Scott Patterson

Bad Money: Reckless Finance, Failed Politics, and the Global Crisis of American Capitalism - Kevin P. Phillips

Fortune's Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street - William Poundstone

Priceless: The Myth of Fair Value (and How to Take Advantage of It) - William Poundstone

Winning the Cash Flow War: Your Ultimate Survival Guide to Making Money and Keeping It - Fred Rewey

The Madoff Chronicles: Inside the Secret World of Bernie and Ruth - Brian Ross

Company Man: The Rise and Fall of Corporate Life - Anthony Sampson

The Mind of the Market - Michael Shermer

Irrational Exuberance - Robert J. Shiller

Crashproof Your Life : A Comprehensive, Three-Part Plan for Protecting Yourself from Financial Disasters - Thomas A. Schweich

Trading Up: Why Consumers Want New Luxury Goods -- and How Companies Create Them - Michael J. Silverstein, Neil Fiske and John Butman

The Smartest 401(k) Book You'll Ever Read: Maximize Your Retirement Savings...the Smart Way! - Daniel R. Solin

The Smartest 401(k) Book You'll Ever Read: Maximize Your Retirement Savings...the Smart Way! - Daniel R. Solin

The Smartest Retirement Book You'll Ever Read - Daniel R. Solin

The Wisdom of Crowds - James Surowiecki

Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets - Nassim Nicholas Taleb

The Black Swan: The Impact of the Highly Improbable - Nassim Nicholas Taleb

Nudge: Improving Decisions About Health, Wealth, and Happiness - Richard H. Thaler and Cass R. Sunstein

The Winner's Curse: Paradoxes and Anomalies of Economic Life - Richard H. Thaler

The History of Money - Jack Weatherford

What Goes Up: The Uncensored History of Modern Wall Street as Told by the Bankers, Brokers, CEOs, and Scoundrels Who Made It Happen - Eric J. Weiner

Wall Street Versus America: A Muckraking Look at the Thieves, Fakers, and Charlatans Who Are Ripping You Off - Gary Weiss

Naked Economics: Undressing the Dismal Science - Charles Wheelan and Burton G. Malkiel

The Judas Economy: The Triumph of Capital and the Betrayal of Work - William Wolman and Anne Colamosca

The Prize: The Epic Quest for Oil, Money and Power - Daniel Yergin  

Diet/Health/Medicine/Neuroscience /Psychology/Self-Help

Change Your Brain, Change Your Life: The Breakthrough Program for Conquering Anxiety, Depression, Obsessiveness, Anger, and Impulsiveness - Daniel G. Amen

Healing Anxiety and Depression - Daniel G. Amen and Lisa C. Routh

10 Simple Solutions to Panic: How to Overcome Panic Attacks, Calm Physical Symptoms, and Reclaim Your Life (The New Harbinger Ten Simple Solutions Series) - Martin M. Antony and Randi E. McCabe

Prozac and the New Antidepressants: What You Need Know About Prozac Zoloft Paxil Luvox Wellbutrin Effexor Serzone Vestra Celexa St. John's Wart and Others - William S. Appleton M. D.

Art and Visual Perception - Rudolf Arnheim

NeanderThin: Eat Like a Caveman to Achieve a Lean, Strong, Healthy Body - Ray Audette

The Imp of the Mind: Exploring the Silent Epidemic of Obsessive Bad Thoughts - Lee Baer  

Side Effects: A Prosecutor, a Whistleblower, and a Bestselling Antidepressant on Trial - Alison Bass

Train Your Mind, Change Your Brain: How a New Science Reveals Our Extraordinary Potential to Transform Ourselves - Sharon Begley

When in Doubt, Make Belief: An OCD-Inspired Approach to Living with Uncertainty - Jeff Bell

Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment - Tal Ben-Shahar

Coping with Anxiety: 10 Simple Ways to Relieve Anxiety, Fear and Worry - Edmund J. Bourne and Lorna Garanao

The Anxiety and Phobia Workbook - Edmund J. Bourne

Sway: The Irresistible Pull of Irrational Behavior - Ori Brafman and Rom Brafman

Getting Past OK: The Self-Help Book for People Who Dont Need Help - Richard Brodie

Virus of the Mind: The New Science of the Meme - Richard Brodie

Feeling Good - The New Mood Therapy - David D. Burns

When Panic Attacks: The New, Drug-Free Anxiety Therapy That Can Change Your Life - David D. Burns

Syndrome X: The Complete Nutritional Program to Prevent and Reverse Insulin Resistance - Jack Challem, Burton Berkson and Melissa Diane Smith

On Being Certain: Believing You Are Right Even When You're Not - Robert Burton

Overcoming Obsessive Thoughts: How to Gain Control of Your OCD - David A. Clark and Christine Purdon  

Nerve: Poise Under Pressure, Serenity Under Stress, and the Brave New Science of Fear and Cool - Taylor Clark

The Paleo Diet: Lose Weight and Get Healthy by Eating the Foods You Were Designed to Eat - Loren Cordain

Flow: The Psychology of Optimal Experience - Mihaly Csikszentmihalyi

Descartes' Error: Emotion, Reason, and the Human Brain - Antonio R. Damasio

IBS For Dummies - Carolyn Dean and L. Christine Wheeler

The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science - Norman Doidge

Coping with OCD: Practical Strategies for Living Well with Obsessive-Compulsive Disorder - Troy DuFrene and Bruce Hyman

Obsessive-Compulsive Disorder For Dummies - Charles H. Elliott Ph.D. and Laura L. Smith Ph.D.

Overcoming Anxiety For Dummies - Charles H. Elliott Ph.D. and Laura L. Smith Ph.D.

Emotions Revealed: Recognizing Faces and Feelings to Improve Communication and Emotional Life - Paul Ekman

Telling Lies: Clues to Deceit in the Marketplace, Politics, and Marriage - Paul Ekman

Thanks: How Practicing Gratitude Can Make You Happier - Robert Emmons

Another Day in the Frontal Lobe: A Brain Surgeon Exposes Life on the Inside - Katrina Firlik

Stop Obsessing!: How to Overcome Your Obsessions and Compulsions - Edna B. Foa and Reid Wilson 

The Mindfulness and Acceptance Workbook for Anxiety: A Guide to Breaking Free from Anxiety, Phobias, and Worry Using Acceptance and Commitment Therapy - John P. Forsyth and Georg H. Eifert

Positivity: Top-Notch Research Reveals the 3 to 1 Ratio That Will Change Your Life - Barbara Fredrickson

Stumbling on Happiness - Daniel Todd Gilbert

The Sense of Order: A Study in the Psychology of Decorative Art (The Wrightsman Lectures, V. 9) - E. H. Gombrich

Freedom from Obsessive Compulsive Disorder: A Personalized Recovery Program for Living with Uncertainty - Jonathan Grayson

Manufacturing Depression: The Secret History of a Modern Disease - Gary Greenberg

Insomniac – Gayle Greene

The Intelligent Eye - Richard L. Gregory

Mirrors in Mind - Richard L. Gregory

Odd Perceptions – Richard L. Gregory

Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average - Joseph T. Hallinan

Made to Stick: Why Some Ideas Survive and Others Die - Chip Heath and Dan Heath

On Second Thought: Outsmarting Your Mind's Hard-Wired Habits - Wray Herbert

Sleep Disorders For Dummies - Max Hirshkowitz, Patricia B. Smith and William C. Dement

Mind Wide Open: Your Brain and the Neuroscience of Everyday Life - Steven Johnson

Sleep Apnea - The Phantom of the Night: Overcome Sleep Apnea Syndrome and Snoring - T. Scott Johnson, William A. Broughton, Jerry Halberstadt and B. Gail Demko

Man and His Symbols - Carl Gustav Jung

Apprentice to Genius: The Making of a Scientific Dynasty (neuroscience and neuropharmacology)  - Robert Kanigel

Who Switched Off My Brain? Revised: Controlling Toxic Thoughts and Emotions - Caroline Leaf Ph.D.

The Emotional Brain: The Mysterious Underpinnings of Emotional Life - Joseph LeDoux

Synaptic Self: How Our Brains Become Who We Are - Joseph LeDoux

How We Decide - Jonah Lehrer 

Proust Was a Neuroscientist - Jonah Lehrer

The Accidental Mind: How Brain Evolution Has Given Us Love, Memory, Dreams, and God - David J. Linden

The Compass of Pleasure: How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka, Learning, and Gambling Feel So Good - David J. Linden

Of Two Minds: The Growing Disorder in American Psychiatry - T. M. Luhrmann

The How of Happiness: A New Approach to Getting the Life You Want - Sonja Lyubomirsky

101 Theory Drive: A Neuroscientist's Quest for Memory (Gary Lynch) - Terry McDermott

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School - John Medina

The Society of Mind - Marvin Minsky

Psychology Today: Taming Bipolar Disorder (Psychology Today Here to Help) - Lori Oliwenstein

The Cult of Personality Testing: How Personality Tests Are Leading Us to Miseducate Our Children, Mismanage Our Companies, and Misunderstand Ourselves - Annie Murphy Paul

Obsessive-Compulsive Disorders: A Complete Guide to Getting Well and Staying Well - Fred Penzel

Learned Helplessness: A Theory for the Age of Personal Control - Christopher Peterson, Steven F. Maier and Martin E. P. Seligman

The Boy Who Couldn't Stop Washing: The Experience and Treatment of Obsessive-Compulsive Disorder - Judith L. Rapoport

Shadow Syndromes: The Mild Forms of Major Mental Disorders That Sabotage Us - John J. Ratey M. D. and Catherine Johnson Ph.D.

Be Different: My Adventures with Asperger's and My Advice for Fellow Aspergians, Misfits, Families, and Teachers - John Elder Robison

Look Me in the Eye: My Life with Asperger's - John Elder Robison

Authentic Happiness: Using the New Positive Psychology to Realize Your Potential for Lasting Fulfillment - Martin E. P. Seligman

Flourish: A Visionary New Understanding of Happiness and Well-Being - Martin E. P. Seligman   

Learned Optimism: How to Change Your Mind and Your Life - Martin E. P. Seligman

What You Can Change and What You Can't: The Complete Guide to Successful Self-Improvement - Martin E. P. Seligman

Brain Lock: Free Yourself from Obsessive-Compulsive Behavior - Jeffrey M. Schwartz and Beverly Beyette

The Mind and the Brain: Neuroplasticity and the Power of Mental Force - Jeffrey M. Schwartz and Sharon Begley

Connectome: How the Brain's Wiring Makes Us Who We Are - Sebastian Seung

Wish I Could Be There: Notes from a Phobic Life - Allen Shawn 

The Other Side of Normal: How Biology Is Providing the Clues to Unlock the Secrets of Normal and Abnormal Behavior - Jordan W. Smoller

Stuff: Compulsive Hoarding and the Meaning of Things - Gail Steketee 

The Impulse Factor: An Innovative Approach to Better Decision Making - Nick Tasler

Overcoming Health Anxiety - David Veale

Anatomy of an Epidemic: Magic Bullets, Psychiatric Drugs, and the Astonishing Rise of Mental Illness in America - Robert Whitaker   

Cognitive Behavioural Therapy for Dummies - Rob Willson and Rhena Branch

Don't Panic: Taking Control of Anxiety Attacks - Reid Wilson

Math:

A Tour of the Calculus - David Berlinski

Newton's Gift: How Sir Isaac Newton Unlocked the System of the World - David Berlinski 

The Advent of the Algorithm: The Idea that Rules the World - David Berlinski

First You Build a Cloud: And Other Reflections on Physics as a Way of Life – K. C. Cole

Mind Over Matter: Conversations with the Cosmos – K. C. Cole

The Universe and the Tea Cup: The Mathematics of Truth and Beauty – K. C. Cole

Archimedes' Revenge: The Joys and Perils of Mathematics - Paul Hoffman

The Man Who Loved Only Numbers: The Story of Paul Erdos and the Search for Mathematical Truth - Paul Hoffman

The Man Who Knew Infinity: A Life of the Genius Ramanujan - Robert Kanigel

The Fractal Geometry of Nature - Benoit Mandelbrot

A Beautiful Mind (John Nash) - Sylvia Nasar

A Mathematician Reads the Newspaper - John Allen Paulos

Innumeracy: Mathematical Illiteracy and Its Consequences - John Allen Paulos

Fermat's Enigma: The Epic Quest to Solve the World's Greatest Mathematical Problem - Simon Singh and John Lynch

Science:

Bursts: The Hidden Patterns Behind Everything We Do, from Your E-mail to Bloody Crusades - Albert-Laszlo Barabasi

Linked: How Everything Is Connected to Everything Else and What It Means - Albert-László Barabási

Forward Through the Rearview Mirror: Reflections on and by Marshall McLuhan - Paul Benedetti and Nancy DeHart 

American Prometheus: The Triumph and Tragedy of J. Robert Oppenheimer - Kai Bird and Martin J. Sherwin 

Turbulent Mirror: An Illustrated Guide to Chaos Theory and the Science of Wholeness - John Briggs  

Ubiquity: Why Catastrophes Happen - Mark Buchanan

The Selfish Gene - Richard Dawkins

The Meaning of it All: Thoughts of a Citizen-Scientist - Richard P Feynman

What Do You Care What Other People Think?: Further Adventures of a Curious Character - Richard P. Feynman 

Blink: The Power of Thinking Without Thinking - Malcolm Gladwell

Outliers: The Story of Success - Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell

What the Dog Saw: And Other Adventures - Malcolm Gladwell

Chaos: Making a New Science - James Gleick

Faster: The Acceleration of Just About Everything - James Gleick

Genius: The Life and Science of Richard Feynman – James Gleick

The Information: A History, A Theory, A Flood - James Gleick

What Just Happened: A Chronicle from the Information Frontier - James Gleick

Alan Turing: The Enigma - Andrew Hodges and Douglas Hofstadter

Emergence: The Connected Lives of Ants, Brains, Cities, and Software - Steven Johnson

Chances Are . . .: Adventures in Probability - Michael Kaplan and Ellen Kaplan

Out of Control: The New Biology of Machines, Social Systems, and the Economic World - Kevin Kelly

Naked To The Bone: Medical Imaging In The Twentieth Century - Bettyann Kevles

John Von Neumann: The Scientific Genius Who Pioneered the Modern Computer, Game Theory, Nuclear Deterrence, and Much More - Norman Macrae

The Gutenberg Galaxy - Marshall McLuhan 

The Medium is the Massage - Marshall McLuhan, Quentin Fiore and Shepard Fairey

Feynman's Rainbow: A Search for Beauty in Physics and in Life - Leonard Mlodinow 

The Drunkard's Walk: How Randomness Rules Our Lives - Leonard Mlodinow 

What the Numbers Say: A Field Guide to Mastering Our Numerical World - Derrick Niederman and David Boyum

Universal Foam: Exploring the Science of Nature's Most Mysterious Substance - Sidney Perkowitz

Labyrinths of Reason: Paradox, Puzzles, and the Frailty of Knowledge - William Poundstone

The Prisoner's Dilemma - William Poundstone

The Lady Tasting Tea: How Statistics Revolutionized Science in the Twentieth Century - David Salsburg

Fringes of Reason (Whole Earth) - Ted Schultz

Why Things Bite Back: Technology and the Revenge of Unintended Consequences – Edward Tenner

Philosophy/ Sociology

Bait and Switch: The (Futile) Pursuit of the American Dream - Barbara Ehrenreich

Nickel and Dimed: On (Not) Getting By in America - Barbara Ehrenreich

The True Believer: Thoughts on the Nature of Mass Movements - Eric Hoffer

The Age of Alienation - Bernard Murchland