B'wood's goodwill ambassadors

Celebs are known for their kindness towards the society and its concerns. And B-town celebs are no different when it comes to turing into goodwill ambassadors. A look at the celebs who work to promote a social cause. Aishwarya Rai believes every child has the right to a beautiful smile and to support that her NGO, the 'Aishwarya Rai foundation' is collaborating with 'Smile Train' to generate funds for children who suffer from either cleft lip or cleft palate. They plan to reach out to one million kids globally.

Salman Khan may be known for his tougher ways, but at heart Sallu Bhai is a softie. His NGO, 'Being Human' has devised innovative ideas to generate funds like doing ramp shows, promoting his charity with the tees that his near and dear ones flaunt.

Preity Zinta may be experiencing a low graph in her career, but the actress is now a days more concentrating on her other projects. Apart from her IPL cricket team Kings XI, the actress has now been appointed as Indian ambassador for the joint United Nations Programme on HIV-AIDS (UNAIDS).

It seems that the whole Bachchan family has taken up to promote the causes. Jr. Bachchan is the World Wildlife Fund (WWF) ambassador for Earth Day, a campaign committed to the preservation of the earth. Abhishek is seen on posters asking people to switch off their electricity for the Earth Hour.

Aamir Khan was actively involved with the 'Narmada Bachao Aandolan'. But, now, the actor is the face for 'Incredible India' a public service campaign with 'Atithi Devo Bhava' as the theme. The Union Ministry of Tourism initiated it to give tourism in India a global boost. And Aamir isn't charging a penny either.

Rani Mukherjee's role in 'Black' created awareness about the blind and a few months ago The Rotary Club of Bombay in a joint collaboration with the Lotus Eye Hospital, organised the Eye Donation Awareness Campaign. The actress ventured out and pledged her eyes. Her father Ram Mukherjee also did the same.

This versatile actor has probably been endorsed more public service campaigns than any other Indian actor. Audiences are familiar with Big B coaxing them to pay their taxes on time or reminding them about the inoculation date for pulse polio. Just when one thought there were no new causes for Amitabh to take on, he has become a part of the 'Save The Tiger campaign'.

Last year Shahid was voted the sexiest vegetarian in Asia in a new poll conducted by People for the Ethical Treatment of Animals (PETA). And recently he shot for a promotional film urging people to give up their meat-eating ways. The actor maintains one can remain vegetarian and still flaunt those fab abs.

Shah Rukh Khan went on to become a spokesperson for Polio inoculations. SRK in his 'Swades' avatar implored parents to adhere to a fixed vaccination schedule. Considering SRK's reputation as super dad the campaign was greatly appreciated.

Over the last 10 years, Saif Ali Khan has earned himself the reputation of being a serious actor. This year has seen Chotte Nawab in a new avatar, that of a spokesperson for WAVE (Women Against Violence and Empowerment).