Tuesday, May 25, 2010

Industrial Color Software Announces Strategic Partnership with MovieSet™

For Immediate Release

Tuesday, May 25, 2010

Industrial Color Software Announces Strategic Partnership with MovieSet™

Agreement Brings GLOBALedit® and Advanced Approval Tools to Real-Time Social Media Web Publishing

New York, NY (5/24/2010) -- Industrial Color Software announced today a strategic partnership and technology development agreement with MovieSet™, the leading production and pre-release marketing platform. The new strategic partnership gives independent motion picture, television and web content producers access to a secure marketing service already in use by the major networks and studios.

MovieSet.com is an innovative platform that combines film and television production workflow tools with a consumer-facing social media interface designed to build core audience beginning from the development phase onward through to distribution. Industrial Color Software's GLOBALedit® solution is an online media collaboration system used by leading film studios and network television groups to manage photo shoot projects and online talent approvals.

GLOBALedit®, through its integrated solution set, gives producers online software to edit and manage approvals for large numbers of promotional images around very busy shooting schedules. With the collaborative, easy to use tools available using a web browser or an iPad, GLOBALedit® helps its clients migrate away from traditional paper photo approvals to the web. GLOBALedit® was established in 2002 and is a service of Industrial Color Software.

"We're excited to join forces with MovieSet™," said Aaron Holm, VP Development at parent company, Industrial Color Software. "This partnership allows GLOBALedit® to provide more in-depth services to the growing number of Independent producers utilizing the MovieSet.com platform. We’re looking forward to bringing our Approval Gallery workflow to a broader audience of production groups”.

"GLOBALedit’s approval system is key to providing premium services to Producers and Studio marketing departments who are looking for a streamlined solution that will allow for secure Web publishing of digital assets such as still photos," said Colleen Nystedt, Founder and CEO at MovieSet Inc. MovieSet™ provides basic free approval tools to producers, however, GLOBALedit® offers a superior value-added system. Most importantly, GLOBALedit® has established trust relationships with major clients in the film and television industry, including Warner Bros., Universal, Disney and Showtime. Ultimately, this will assist with adoption and enable delivery of real-time behind-the-scenes content to online audiences”.

To learn more about GLOBALedit, visit https://www.globaledit.com.

To learn more about MovieSet.com, visit http://corporate.movieset.com/.

For more on MovieSet.com, Founder and CEO Colleen Nystedt, contact Media Relations , +1-310-860-7774

For more on GLOBALedit®, contact Meghan Furtado, Marketing Coordinator, Industrial Color Software, , +1-212-792-2747

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