A globally branded event, Music Loves Fashion, brings the biggest names in music to Palm Springs for Coachella 2012 and the private Sennheiser Sound Sessions.The pinnacle of Urban/Electronic Dance Music will converge at the ultra-chic Saguaro Hotel in Palm Springs for the inaugural Man+Machine Sound Sessions powered by Sennheiser. Multi-platinum producers, Grammy Award winner Matthew ‘Boi-1da’ Samuels (Eminem), Grammy nominee Tyler ‘T- Minus’ Williams (Drake, Nicki Minaj), Terence 'T Coles' Coles (Chris Brown) and Buddha Bar legend, Arno Elias will drive the sessions, inviting top talent to participate in this collaboration.
Man+Machine, in partnership with Sennheiser, is creating a one of a kind, million dollar pop-up sound studio in Palm Springs' Saguaro Hotel. The studio will become the ultimate creative space for the hottest producers, DJ’s and performers in Urban/Electronic Dance Music.
For three days, April 20, 21, and 22, 2012 from 10:00am - 11:00pm, Music Loves Fashion, the notorious event lifestyle brand will take over The Saguaro Hotel, 1800 East Palm Canyon Drive, Palm Springs, CA 92264. It’s a private 3-day pool party featuring performances by Congorock, Apl.de.AP(Black Eyed Peas), Daniel Le Disko, Lazrtag, Clockwork, Blood Orange, Ammo(Black Eyed Peas), Brazzabelle, Craig Pettigrew, Lauren Lane, Tito, Iggy Azalea, Pony Boy, Keith 2.0 and many more.
“Coachella is a vortex of music - from the latest underground DJ’s, and the brightest emerging talents, to global superstars - what Man+Machine creates is the platform for these diverse groups to explore and produce unexpected collaborations that will ultimately invent the next generation of sound. Each event is completely unique and by invitation only” according to founders, Simone Sestito and Qarim Brown.
“We designed the Sessions to showcase world class talent in a way that is cutting edge, and interactive." says Thierry Havitov, founder of Music Loves Fashion®, "The added bonus is that while the artists are creating, an incredible event packed with a stunning backdrop of music lovers carries on.”
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Popular Press Media Group (PPMG)
Tel. 310.860.7774, Email: jessica (at) PPMG (dot) info
About Music Loves Fashion®
Music Loves Fashion, the hottest event lifestyle brand, notorious for its exclusive events and for being an unparalleled curator of fashion and music. For more information regarding Music Loves Fashion at the Saguaro and future events visit http://www.musiclovesfashion.com. Music Loves Fashion is most renowned for its events around the Coachella music festival which have been produced since 2007.
Beverage sponsors Monster energy drink and Icelandic Glacial water.
About The Saguaro Palm Springs:
The Saguaro Palm Springs, opened in February 2012, is a 245-room hotel centrally located at the corner of Sunrise and East Palm Canyon Drive in Palm Springs, California. Designed to reflect the vibrant spirit of the Southwest, it's the second in an expanding collection of Saguaro properties managed by Joie de Vivre Hotels, following the successful opening of The Saguaro Scottsdale in November 2011. The Saguaro is owned by The Sydell Group Ltd., an owner and developer of lifestyle-oriented hotels recognized for their innovative and collaborative food and beverage and retail partnerships. Renowned architects Peter Stamberg and Paul Aferiat of New York-based Stamberg Aferiat Architecture infused the property with bold hues that reflect indigenous flowers of the desert region. The three-story structure, originally constructed in 1965, features an expansive pool and two whirlpools located within a lush center courtyard, as well as an intimate spa, fitness facilities, lounge lawns, and a bocce ball court. In addition, The Saguaro features an innovative food & beverage program run by James Beard award-winning Iron Chef Jose Garces, including Tinto restaurant, El Jefe tequila bar, and the cabana pool bar. The Saguaro Palm Springs is the perfect retreat – a thoughtful desert oasis in Coachella Valley where guests can relax with all of the comforts and sophistication of a boutique hotel. Visit http://www.jdvhotels.com/hotels/riverside/saguaro_palmsprings for more information.